Connections
By Marine PERRIN
Hey —
Welcome to my latest connections!
I’m Marine Entrepreneur, Digital Marketer, Fashion Lover & Coach in the making.,
For me, Brands are more than just a product. More than a service.
Brands are a way for people to express their uniqueness, for business owner to raise awareness, and for countries to highlight their heritage: it’s a snapshot of our history, a mirror of our society.
Here, you will mainly find reflections and experiences, so don’t expect ready-to-wear advice or concepts.
Take it as a conversation. If you leave with ONE IDEA, then I’ve won 💡
P.S: this is an AI picture. Find the real me here
Navigating Brand Purpose in Uncertain Times: Reflections and Actions
A potpourri of what I see and hear these past weeks.
Amid natural disasters and political shifts, it has been a strange few weeks, filled with contradictory emotions.
Moments that sometimes leave me with a mix of “digital anxiety” and eco-anxiety from receiving so much information.
Moments when I step back, disconnect, and ask myself:
What real impact am I having, and how can I contribute—whether as a person, a brand, or a communication professional?
And when I listen to industry leaders, through podcasts, articles, or talks, I know I’m not the only one who feels this way.
According to Havas' Meaningful Brands report, 72% of people believe that brands need to act now for the good of society and the planet.
In a hyperconnected world where crises are intensifying and could become the new normal, isn’t it time we start talking about it? What role should brands play in these times?
I don’t think there’s a “ready-to-wear” answer; however, in the full article, I share some practices I’ve identified or used in the past, reflections, and methodology:
Brands are like humans
Hace un par de semanas empece una escuela coaching, y siempre que la gente me pregunto porque o si pienso en cambiar de carrera, contesto lo mismo: las marcas son muy humanas
Las marcas nos inspiran y se inspiran de nosotros, comenten errores y aprenden de ellas
Como los humanos, están hechas del ADN de sus creadores, y evolucionan con las inspiraciones y los encuentros de las personas que se cruza
Hay marcas que son personas y personas que son marcas
Las marcas son vivas, y es lo que me fascina
A Sustainable 360° Brand Strategy: A Systemic Approach
For a 360° brand strategy to be effective, it must be treated like a living ecosystem, where every action, channel, and initiative interconnects and reinforces one another.
The overall result is greater than the sum of its parts.
By adopting a systems thinking approach, you can not only maximize your resources but also strengthen your brand’s long-term impact while staying true to its values.
