Ankorstore_ Reputation Campaign
How to rebuild trust while engaging the community?
Service: Communication Strategy: Create concept, communications briefs, and coordinate the creation of assets (CRM, product, social media, press), community and press relations
Date : November 2023
Website: Backtoretailessence
Ankorstore is a French unicorn marketplace with the mission to empower independent retail. Black Friday represents one of the most challenging periods for our retailers.
In 2023, after a drastic a shift in the business model, we went the extra mile to support independent retailers by launching a community movement called 'Back to Retail Essence' ('Au Coeur du Commerce Indépendant' in French).
This initiative was aimed at helping them enjoy synergistic growth, increased visibility, and support, and at enhancing the visibility of independent retail.
In October, we invited our retailers to share their personal stories on a community map.
Every member received a communication toolkit with social media posts and a QR code to display in their window
