Lēmono_Founder
How to Empower Women Through a Body-Positive Fashion Brand?
Role: Founder : manufacturing, crowdfunding, marketing, logistics flow, communications, retail development.
Date: 2020- 2024
Site: www.le-mono.com
Since 2020, Lēmono has designed versatile jumpsuit-kimonos (registered model®) and wrap clothes suitable for all women, ranging from size 30 to size 50.
My mission was to inspire women to embrace their beauty with every outfit. Regardless of age, silhouette, or size, looking gorgeous in Lēmono is simply a matter of style.
Initially, I focused on creating patterns and sourcing manufacturers and fabrics to bring my vision to life.
All was made in Barcelona with sustainable fabrics
I worked then on crafting the message and branding
I built my community through crowdfunding and reach 305% of initial goal
I then found a warehouse to dispatch my orders from the crowdfunding campaign and worked on the website to ensure a good user experience.
I began collaborating with micro-influencers who share the same values—young, senior, and pregnant women—while working on media ads.
Once I had established an initial customer database, I began selling on B2B marketplaces to get new points of sale.
Brand has been stoped in 2022 and is currently in rebranding
