L’ Occitane en Provence - E-commerce launch
How to scale a new e-commerce ?
Role : E-commerce, CRM & Digital Manage
Date : 2017-2018
Website : https://mx.loccitane.com
Once upon a time...
E-commerce for L'Occitane en Provence Mexico was a humble service, delivering only within Mexico City.
But with a vision to scale and a bold strategy, everything changed:
✨ E-commerce Strategy
Crafted a comprehensive digital roadmap by analyzing sales and web KPIs, driving exponential growth.
🚀 Project Management
Developed an automated logistics flow, enabling seamless scaling across regions.
🎯 Digital Brand Management
Launched impactful advertising campaigns (YouTube & Display), boosted visibility with SEA (AdWords), and optimized SEO through strategic content management.
📩 CRM Strategy
Leveraged database KPIs to design a robust CRM plan, enhancing customer loyalty with targeted emailing, mailing, and irresistible promotions.
The result?
A scalable, customer-centric e-commerce ecosystem that redefined how L'Occitane connects with its audience in Mexico and beyond.
