Content factory _ Increase referral and user engagement
Help customer thriving on your platform with one to many communications.
Service:
Act as Brand Strategist: Define the Brand Program's positioning and refine its tone of voice to align with the adjusted USP. Develop a comprehensive training plan, establish strategic triggers for CRM lifecycle communications, and oversee the execution of communication assets to ensure consistency and impact.
Landing page
YouTube channel
PDF Guides
Sales’s team training
Toolbox
See the main page: here
Date: 2022-2023
Ankorstore's mission is to empower independent retailers by offering the best commercial conditions and exposure to 300,000 retailers in Europe.
To rebuild trust in our brands after a significant shift in our Brand Program USP, I developed a comprehensive training program to help users fully leverage the platform's potential and attract new qualified leads effectively.
Initially, I developed a training plan for the sales team to ensure they feel comfortable speaking with top brands.
I then worked on creating assets that can be shared in one-to-many formats:
A webinar plan deployed across six countries.
The 'Ankorstore Academy' YouTube channel.
Guides.
We then deployed all the assets in every touchpoints with our customers
Customer service
Sales team
CRM Lifecycle ( notifications and e-mails when onboarding)
