Veepee_Brand building
From white-label to five stars brand
Service: Project & Brand manager
Strategy & deployment: Manage budget, transversal teams, P&L
Sourcing 14 providers : Customer service, Logistic, Payment, Branding, Integrator marketplace
Date : 2020- 2023
Website : @lolapalacios @littlecelebs
Veepee exclusively sells two children's brands as private labels on its own platforms. These brands ranked #1 in Kids Category GMV for the group.
We known that effective branding was key for taking the next steps and increasing sales.
We initially focused on creating the brands' storytelling and positioning, designing logos, and setting up social media accounts.
'Little Celebs' is positioned as the playful brand for everyday life, while 'Lola Palacios' offers a classic-cool look for special occasions
We then created websites with their own logistics, product information, and financial flows.
Finally, we linked to several marketplaces such as Spartoo and Amazon.
(La Redoute and Zalando were in the process of being added before COVID-19.)
